Service · /services/website-design
A small site that is built correctly beats a large one that is not.
Six pages with a real structure, honest copy and a form that works will outperform a thirty page site where every practice focus shares one page and the contact form has been broken since the last redesign.
This is the only thing on this site that is not month to month, because a website is a thing you own rather than a service you rent. It is also the only service we will actively talk you out of.
When a rebuild is the right call, and when it is not
Two lists. Read the second one first, because it is the one that saves you money.
A rebuild is worth it when
- The site is on a platform the previous vendor controls and will not release.
- Every practice focus shares one page and the CMS makes splitting them impractical.
- It is not usable on a phone, which is where most of this reading happens.
- The contact form does not deliver, which is more common than anyone expects.
- It loads slowly and the cause is the theme rather than the content.
Keep what you have when
- The structure is sound and the pages just need splitting and relinking.
- It looks dated but reads clearly. Dated is cheaper to fix than broken.
- Speed is the only complaint, which the technical service handles.
- You are about to spend the whole budget on a rebuild and have nothing left to rank it with.
That last one is the common failure. A firm spends its entire first year budget on a beautiful site and then has nothing left for the work that makes anyone see it.
What a build includes
A page for each practice focus you take, structured so no two compete for the same term. An about page that reads like a firm rather than a brochure. A contact page with a form that has been tested end to end.
The technical work is done during the build rather than sold back to you afterwards: schema, internal linking, image handling, and a speed budget that assumes a mid range phone on a poor connection.
No stock photography of people in suits, no gavels, and no scales of justice. Those are the defining clichés of legal marketing and every competitor already uses them, which makes them worse than nothing.
What a small firm site actually needs
Six or seven pages, each doing one job properly. The pages below are the ones that earn their place; everything else is usually a distraction.
Home
One clear statement of what the firm does and for whom, the practice focuses linked out, and a way to make contact that works on a phone. Not a mission statement.
A page per practice focus
The structural core. One page per focus, one primary target per page, and no two competing. This is the difference between ranking and not.
About
Written like a firm rather than a brochure. Credentials matter to this audience, and so does the absence of regulated terms the firm is not certified to use.
Contact
A form that has been tested end to end, a phone number that is a link on mobile, and hours that are true. More inquiries are lost here than anywhere else.
Situational pages, added over time
These grow with the content program rather than being built up front. The structure is designed so they slot in without a redesign.
What this service is, plainly
You are buying a small, fast, correctly structured site on a platform you control, built once and owned outright, with the technical work done during the build rather than sold back to you later.
You are not buying brand identity, illustration, photography, copywriting, or an ongoing maintenance contract. Copy is the content service and is priced separately. Identity work belongs with a designer who does it properly.
The four hundred dollar figure is a floor for a solo practitioner with existing copy and a handful of practice focuses. A firm with more pages, more attorneys to profile, or a migration from a locked platform costs more, and we quote it once we have seen what you have rather than guessing on a call.
There is no monthly fee attached to the site. Your hosting, your domain, your platform, and no license that expires. If you stop working with us entirely, the site keeps running exactly as it is.
What makes this different
Every link arrives as a URL you can open
Not an impression, not a signal, not an initiative. A list with the live address of every placement, the domain authority of the host, and the keyword it supports. Ask any other agency for the same list and watch what happens.
We publish nothing without your sign off
Your firm carries the regulatory exposure for its own marketing communications, so your firm reads everything first. No queue, no timer, no piece that goes live because nobody replied.
The assets stay yours if you leave
No contract, no notice period, and nothing is removed when you stop paying. Canceling ends the next month rather than unwinding the last one. That is the difference between building an asset and renting a service.
We say no to work that will not help
If your intake is broken, if you need matters this quarter, or if your current site is structurally fine, we will tell you and you will keep your money. A firm that is not ready is a refund and a bad review waiting to happen.
We guarantee delivery and refuse to guarantee rankings
Search results are controlled by a third party whose systems change constantly. Anyone promising position is either guessing or lying, and a partner can tell the difference.
Questions
Do we need a new site?
Probably not. Most firm sites are structurally salvageable and need six specific changes rather than a rebuild, and the technical service covers that at no extra cost inside a program. We will tell you plainly which situation you are in, because selling an unnecessary rebuild is a short term trade and we would rather have the monthly client.
What does $400 actually buy?
A small, fast, well structured site for a solo practitioner or a small firm: a home page, a page for each practice focus you take, an about page, a contact page with a working form, and the schema and speed work already done. It is quoted properly once we see what you have, and $400 is the floor rather than an average.
Who owns it?
You do, outright and permanently. It is built on a platform you control, with your hosting and your domain, and there is no license or monthly fee attached to the site itself. If you stop working with us the site keeps running exactly as it is.
Will you write the copy?
That is the content service and it is priced separately. A build with your existing copy moved across is the cheaper path, and it is what most firms do. Wherever new copy is written, your firm reviews and approves it before the site goes live, the same as everything else.
What platform do you build on?
Usually WordPress, because a firm can hire anyone to maintain it and nothing is locked to us. If you already have a platform your team is comfortable with and it is not structurally limiting, we build there instead. The test is whether you could fire us tomorrow and keep working, and the answer has to be yes.
How long does a build take?
Three to five weeks for a small firm site, and most of that is waiting on content and approvals rather than on production. Firms that have their copy ready move fastest. Firms that decide to rewrite everything mid build take longer, which is fine but worth knowing at the start.
Do you do logos and branding?
No. That is a different discipline and we would be bad at it. If your firm needs an identity, hire someone who does that work properly and bring the result to us. We will build a site that uses it well.
What about accessibility?
Built in rather than added later: real heading structure, keyboard operable navigation, visible focus states, sufficient contrast, and forms with proper labels. It is the same work that makes a site legible to a search engine, so treating it as an extra has never made sense to us.
Can you migrate us off a vendor who controls the site?
Usually, and it is one of the clearer cases for a rebuild. What transfers is your content and your domain; what does not is a proprietary template you were never going to own. Expect the vendor to be slow about releasing DNS, and plan for that rather than being surprised by it.
Will the site still work if we stop paying you entirely?
Yes, completely, and that is deliberate. Your hosting, your domain, your platform, your logins. There is no component that phones home to us and nothing that expires. If a vendor cannot say that about a site they built, that is worth knowing before you sign with them.
Ask us whether you need one. The answer is often no.
The free analysis includes a structural read of your current site. If it is fine, we will say it is fine, and you keep the four hundred dollars.