Tool · /what-rankings-are-worth

Explore a search budget using your firm's fees.

Adjust the mix of divorce matters, average fees and expected volume. Test a cautious scenario before considering a larger one; the tool cannot predict what your firm will earn.

What better visibility is worth, in signed matters

Rankings are not the product. Retained matters are. Set your own numbers below and the arithmetic stays visible the whole way, so nothing here is a black box.

Your practice mix

Defaults are typical total fees per matter, not a recommendation on what to charge. Edit any of them.

Step 2 · Your numbers

New matters per month now 6

Signed matters, not consultations.

Share that begin with an online search 60%

Referrals and repeat clients are excluded from this model.

Visibility lift 20%

Choose an assumed increase in matters from search. The default is an editable illustration; your firm may see a smaller increase or none.

Step 3 · What better visibility is worth

$97,200

in annual fees from search sourced matters

6 matters × 60% from search = 3.6

20% lift = 0.72 additional matters/mo

$11,250 blended fee across 4 matter types = $8,100/mo

$8,100 × 12 = $97,200/year

Step 4 · Against what it costs

The County Presence program is $325 a month, or $3,900 a year.

$451 modeled SEO cost per extra matter

This illustration uses the assumptions you enter. It does not predict revenue or promise additional cases, and it does not describe a past campaign.

Build my program →

This tool needs JavaScript to recalculate as you type. The worked example below uses the same defaults it starts from, so the argument holds either way. Every figure is one you would normally edit.

Typical total fees per matter

Uncontested divorce $3,500
Mediated or collaborative $7,500
Contested divorce $22,000
Custody dispute $12,000
High net worth divorce $85,000
Post decree modification $5,000

Defaults are typical total fees per matter, not a recommendation on what to charge. Edit any of them.

A worked example

A firm taking 6 new matters a month, with 60% beginning with an online search, modelling a 20% visibility lift across 4 matter types:

6 matters × 60% from search = 3.6
20% lift = 0.72 additional matters/mo
$11,250 blended fee across 4 matter types = $8,100/mo
$8,100 × 12 = $97,200/year

$97,200 in annual fees from search sourced matters

The County Presence program is $325 a month, or $3,900 a year. That works out at $451 per additional matter signed.

This illustration uses the assumptions you enter. It does not predict revenue or promise additional cases, and it does not describe a past campaign.

Build your program →

Compare the scope after checking the arithmetic

Use the builder to compare keyword coverage and delivery quantities. It also separates monthly writing from a website quote.

Build my program → See what the work is