SEO for divorce and family law firms · Nationwide
Build clear service pages, answer prospective clients' questions and compare a defined SEO scope. Plans start at $125 a month, with content reviewed by your firm before publication.
Enter the fees and matter mix for your practice. The calculator lets you change the assumptions, see the arithmetic and assess a possible budget. Its output is an illustration, not a forecast.
Open the matter calculatorProperty division, custody schedules and the cost of divorce give your firm useful topics to explain. We organize those topics around the services your attorneys provide, with a clear route from an answer to an inquiry.
Most legal SEO spends the whole budget on the one keyword that costs the most and arrives the latest.
Tell us the jurisdictional requirements that apply to your advertising. Your attorneys approve accuracy, disclosures and review requests before publication. Our marketing review does not replace legal or ethics advice.
Read the publication checklistReview the service scope before choosing a plan. Writing is optional and billed monthly; website design is quoted separately.
The core program. Keyword targets across your practice focus and county, situational content, authority building, and a monthly report you can check line by line. From $125 a month.
Family law is filed at the county level, so proximity and county relevance matter more here than in most fields. Google Business Profile, local relevance signals, and review handling that respects the constraints in your state.
Situational content written for the searches that come weeks before the decision. Every piece is delivered for firm review before publication, with keyword research, a featured image, revisions until approved, and full ownership. From $26 a month.
Site structure that separates practice areas properly, page speed, schema, and an on page audit with the findings written in plain English rather than exported from a crawler. Included from Practice Development upward.
An SEO ready site for a solo practitioner or small firm, built once and owned outright. From $400, one time, quoted separately from the monthly program.
Choose the services you want prospective clients to find. A broader practice may need more keyword targets; the analysis helps define that scope.
Business valuation, closely held assets, deferred compensation. The research phase runs for months and the search is regional or national rather than purely local, because the client will travel for the right firm.
/high-net-worth-divorceThe shortest gap between search and call anywhere in family law, with its own vocabulary around schedules, relocation and emergency orders. Often the entry matter that becomes a full divorce case.
/child-custodyJurisdiction is genuinely complicated and the vocabulary is distinct, from residency questions to pension division. The searching population relocates, which changes what local means. Very few firms write for it properly.
/military-divorceA cooperative client searching cooperative language. Process curious, cost sensitive, and actively avoiding anything adversarial, which means the copy that wins a contested case loses this one.
/collaborative-divorce-mediationAdoption, guardianship, prenuptial agreements, post decree modifications, and domestic violence matters, each handled with the care the subject requires and none of them written as a lead magnet.
/family-lawSEO plans run from $125 to $575 a month. Setup is waived. Optional writing is monthly; website work is quoted separately from $400. These plans cover the listed search work, not PPC or full marketing management.
All plans include Business Profile, citation and review work.
Scroll the table sideways →
| Deliverable | Focused Practice | Practice Development | Best value County Presence | Regional Practice |
|---|---|---|---|---|
| Monthly | $125 | $235 | $325 | $575 |
| One month only, no subscription | $140 | $260 | $380 | $620 |
| Domains | 1 | 1 | 2 | 4 |
| Keywords | 10 | 20 | 40 | 100 |
| Guest posts, DA 20+ | 10 | 20 | 30 | 50 |
| Web 2.0s, DA 50+ | 10 | 20 | 30 | 50 |
| Amplification links | 3,000 | 5,000 | 10,000 | 20,000 |
| Turnaround | 10 to 12 days | 12 to 14 days | 14 to 16 days | 16 to 18 days |
Guest posts (DA 20+) are articles placed by outreach on other websites with a link to your site. Web 2.0 pages (DA 50+) are link assets published on established publishing platforms. Amplification links point to those placements, not directly to your firm's site. The report includes every live URL, target page and anchor text.
| Included work | Focused Practice | Practice Development | County Presence | Regional Practice |
|---|---|---|---|---|
| Keyword research | Standard | In depth | In depth | In depth |
| Premium indexing | No | Yes | Yes | Yes |
| On page technical audit | No | Yes | Yes | Yes |
| Content gap analysis | No | Yes | Yes | Yes |
| Competitor traffic spy | No | No | Yes | Yes |
| Toxic link check with disavow | No | No | No | Yes |
Cancel monthly plans anytime. Compare your practice's keyword needs before choosing a scope.
Each placement is listed with its live URL, the page on your website it supports, and its anchor text. Guest posts, publishing-platform pages and second-tier amplification are identified separately.
Open the links to review the published work. We also explain the next priorities so you can decide whether to continue the following month.
Search engines control rankings and publishers control their pages. We report the work delivered and discuss the next priorities.
After an 11-month County Presence campaign, the firm reached top 5 positions for 24 terms and 27 qualified consultations monthly.
The scope included 40 keywords, empathy-led content, competitor spy and compliance review.
Read the four family law campaigns and firm reviewsFour pieces, all free to read, none behind a form. If one of them talks you out of hiring us, it did its job.
Honest ranges, cost per signed matter, what an agency retainer typically covers, and how to tell when your firm is not ready to spend anything at all.
02The categories of risk in law firm marketing copy, hedged throughout, with an explicit note that it is not legal or ethics advice and your bar governs.
03The full version of the argument on this page, with worked examples of query clusters and the pages that answer them.
04Categories, service areas, what to do when the office is shared, and how county level jurisdiction interacts with proximity.
No, and we will not. Search results are controlled by a third party whose ranking systems change constantly, so any guarantee is either meaningless or a lie. What we guarantee is delivery: the placements listed in your tier, built and reported with live URLs, every month.
Because the scope is smaller and the overhead is not there. A five thousand dollar retainer usually buys a strategist, an account manager, a monthly call, paid media management, and the agency own margin on all of it. We do authority building, content and technical work, and we show you every deliverable. If you need the rest, you need a different agency.
Your firm does, and we build the workflow around that. Everything is delivered for review before publication, we publish nothing without sign off, and we write to whatever constraints you tell us apply. We are a marketing agency, not a law firm, and we do not give legal or ethics advice.
This service focuses on divorce and family law marketing. The team has experience across industries; the plan for your firm is based on your matters, website and market.
Canceling stops future work. Your website and commissioned content remain yours. We do not remove placements as a cancellation penalty; third-party publishers can change or remove their pages, and rankings can change.
Expect three to six months before position changes are meaningful, longer on competitive county terms. First month turnaround runs from eight to eighteen days depending on tier, and that is delivery of the work rather than results from it. A firm that needs cases this quarter should be buying paid search, not this.
Five questions about your firm, then a written analysis of where you stand in your county and what we would do about it. No call required, no obligation, and no payment details.